What’s New in Hair and Beauty (2)
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Most products in the personal care industry fall into two categories: those you wash off, such as soaps and cleansers, and those you leave on, such as lotions. Aquea Scientific has created a third category of product that you “wash on”, a term that the company now uses for its marketing.
Bald and Beautiful
One of the greatest trends in recent years has been the emergence among follicle-challenged men to ditch the comb-over and camouflage and let their bald heads shine. Of course, the increase in shaved heads has led to the realization that there is a definite dearth in products designed to care for the needs of bald heads.
Brauner’s goal is to restore self-esteem, not hair, to those who are hairless. Citing that all the advertising targeting bald men are for hair restoration and hair replacement services, Brauner thinks it’s high time to be proud of your bald head, and to take proper care of it.
So, he created Bald Guyz, a line of products specifically for guys who are bald naturally or who have opted for shaved heads. Bald Guyz has scalp shampoos, moisturizers, 30-SPF sunscreen, shaving gel and head wipes. The products are designed for men, by men, and help to keep the scalp healthy, clean and looking good.
Snake Venom Anyone?
A Canadian company made headlines a little over a year ago by launching their new anti-aging collection featuring, of all things, snake venom. Euoko’s Louvre Collection contains a synthetic tripeptide protein that mimics the a ctivity of Walgerlin-1, the venom protein produced by the Temple Viper. According to the manufacturers, the product is totally safe and reduces the size, depth and number of wrinkles – particularly express lines – by relaxing the facial muscles.
The tripeptide is formed from three amino acids in a peptide chain forming the protein. This basic structure was then modified by a company in Switzerland to give it properties similar to those of the medical injection procedure, Botox. However, Euoko claims that its skin care line is safer, easier to use and ultimately more economical than the popular non-surgical procedure.
It may make claims of economy, but the Louvre products are not cheap either. While Botox treatments cost around $400 per procedure, and the effects are said to last from two to nine months, the Intense Lift Concentrate retails for $450, the Face Modelor and Perfect Shape Perfector come in at $210 each, and the Intensely Nourishing Lift Cream is priced at $75. (All prices are in US dollars.) The products also contain vitamins, amino acids, plant extracts, humectants and lypolysis enhancers, as well as other nutritive elements.
Euoko claims the products offer a reduction of forehead wrinkles by 52 percent and crow’s feet by 38 percent after one month of use, making the range of products six times more effective than the competing products. These claims, they report, are substantiated by third-party, independent clinical studies.
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