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Current Make-Up Trends
Most women today understand the basics of wearing make-up. The traditional application methods are
pretty basic and simple to master with a little practice. The variances are generally seen in color palettes available and finishes
popularized at different points in time. But I’m sure many of you are seeing new cosmetic types being advertised and wonder what the
differences are in these looks. So, let’s take a look at some of the current trends in cosmetics, from application methods, to
formulations available, and even some new ideas for proper cosmetic uses in different age groups.
New Make-Up Formulas
The newest trend in make-up formulas is the emergence of “mineral” make-up which is purported to
contain healthier formulations to provide benefits for the skin above the visible alteration of the skin’s appearance. A few of these
mineral cosmetics are liquid or cream formulas, but the most popular versions of the mineral make-ups are in a powder form.
The benefits of these mineral powder make-up formulas are relatively easy to see: smoother, softer
finish and lightweight coverage. Most mineral powder formulas are also hypo-allergenic and non-comedogenic, which means that they are
gentle to the skin, and are unlikely to cause allergic reactions or skin breakouts. They also make blending and contouring much easier
since the powder formula offers an airbrushed appearance on the actual skin.
Mineral powder cosmetics, initially, were available only from television infomercials and online
outlets, but more and more mainstream cosmetics companies are jumping on the mineral-powder make-up bandwagon. You can now find mineral
powder make-up products by all the major name brand cosmetic companies, including Maybelline, Max Factor and L’Oreal, in nearly every
make-up type: foundations, bronzing powders, blushers, and eye color.
New Philosophies in Makeup Use for Different Women
The soft, airbrushed finish of mineral powder cosmetics comes at a time when make-up artists and
experts are encouraging women to understand the need to change the way they think of make-up finishes as they age. The youthful dewy
look is OUT for women over thirty. For the older woman who wants to minimize the look of lines and wrinkles and look years younger you
need to focus on a matte finish foundation. Even the “satin finish” makeup is wrong for women who are trying to look younger. Any
foundation that has a “moist” look or finish is only going to draw attention to the lines and creases in the face.
As an example of the proper use of make-up to minimize the signs of aging, take a look at Dame
Julie Andrews. At 73, the singer/actress still looks amazing. This is largely due to the correct use of cosmetics. The soft, matte
finish shifts the focus of the eye to the shape and contours of the face and minimizes the attention paid to every little line and
crease in the skin.
Younger women may still opt for a dewy look to give themselves that “glow” that they feel embodies
the essence of youthfulness, but the overall look is more subtle rather than bold strokes.
Another new(ish) trend in cosmetic styles is subtlety. We’ve been advocating a natural look for
some time, but the trends are finally following the recommendations. Makeup is meant to “enhance” a woman’s natural beauty. Seen here
are the lovely actresses Julie Benz and Jada Pinkett Smith, whose looks epitomize the spirit of the trend toward natural looking
cosmetic use. The blusher and lip color are soft and meant to give a hint of color while the eye color is neutral and serves the
designated purpose of adding depth and brightening the eyes. The eyeliner and mascara are sparingly applied, giving definition to
the eyes without being overpowering.
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